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The media tells women how to look and what is considered beautiful, which contributes to their poor body image and dissatisfaction with themselves. Negative perception of one’s body is a major factor in the onset of eating disorders, an epidemic in American society. Through statistics and personal accounts, we have attempted to arm young women with the awareness of the detrimental effects the media is having on body image and how it attempts to define them. We show the images of women destroying different forms of media in order to embody the notion that they should reject the media’s prescriptions of unrealistic and unattainable beauty. Ultimately, through women’s statements of what makes them happy, we aim to make women feel empowered to define themselves and feel good about their own body.

Designed and produced by ADdictive Solutions, a group of students in PSYC 424, The Psychology of Communication & Persuasion, at the University of Maryland.

Duration : 0:1:50

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