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In any online business, it’s vital to find ways to generate targeted traffic to your site, as this is what drives higher sales conversions. If people can’t find the product or service you’re offering, how can you expect them to buy from you to build your profits?

You can remedy this situation by working on ways to attract visitors who are interested in your products to your site. The quality of your traffic will have more impact on your overall sales conversions than just aiming at quantity of traffic. This article will look at some of the benefits you can gain from article marketing and how you can use it to attract the type of quality traffic you want. There are even topic specific article directories available online; so let’s say you’re writing articles about affiliate code, you can choose to submit them to these targeted article directory and get relevant traffic to your site.

There are many benefits to article marketing, but the biggest one is pagerank increases. The more articles you put online, the more backlinks you’ll earn. If you can get more inbound links, your pagerank will increase. Before long you’ll see your pagerank increase in the minds of Google and also the general public.

Another benefit that comes with article marketing is that it’s a great way to build your own email list.

You can target articles at your niche and add subscribers to your ezine, newsletter or your mailing list. You can link to your opt-in page in the resource box of your article, instead of linking it to your homepage. Offer readers a free ebook or report to entice them further to click through on your link and sign up to your mailing list. It’s easy to keep in touch with your new subscribers by simply sending them updates or further articles about your affiliate products. For example, if the keyword you’re aiming for is clickbank code; you simply need to write articles on it and submit it to popular directories to get targeted traffic.

You also have the opportunity to use your articles in your products such as ebooks and reports, which will help you get extra traffic. You can also put all the articles together into one book so that your subscribers or even visitors can get their hands on it. Then, give them permission to redistribute the materials and your traffic will explode. You’ll find that the better your report is, the more traffic will flood to your site for months or even many years. The fact is, you can use article marketing to help you in a number of ways. With articles, you can get visitors right away when people read them, and also a higher rank in the search engines as you get more backlinks. Your results with the search engines will be better if you research the best keywords to use in your articles. Some niches are quite competitive today, so you have to find which niches and keywords work best for you. The key to success is to consistently write quality articles in a niche that interests you. After all, what better way to become an expert and at the same time achieve high quality marketing? Make sure your research is not limited; for instance if your chosen topic for article writing is online marketing, you should try and go beyond it to find similar topics to expand your scope and write more articles.